Mumford & Sons’ ‘Babel’ Scores Biggest Debut of 2012
WINNER OF THE WEEK: Mumford & Sons. And Spotify. Suddenly, the low-key British folk-rockers join Adele, Taylor Swift and Lil Wayne on the ever-more-exclusive list of Artists Who Can Sell More Than Two or Three Hundred Thousand Albums in Their Debut Weeks. Mumford did it not with ridiculous bargains, like Lady Gaga’s Amazon deal last year or Madonna’s concert-ticket bundle, but with Spotify exposure. According to the Los Angeles Times, Babel streamed more than 8 million times, and the buzz led to 600,000 in first-week sales. Also helpful: The band has been playing Babel songs for months on a successful tour. I’m still not convinced Mumford can maintain this showing, but it would be great for the record business if it happened – it points to a new marketing blueprint for big names. READ MORE
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Mumford & Sons’ ‘Babel’ Scores Biggest Debut of 2012 was originally published on mycolumbusjack.com