VIDEO: The 15 Best Super Bowl Ads EVER!
[Source: The Daily Beast]
Doritos “Free Doritos” (2009)
Agency: None
A goofball plot about an employee whose crystal ball-busting antics snag the entire office free Doritos. The fluidity between funny and funny/painful is relevant because of subtle and effective product placement within the story. As part of a contest, Doritos awarded two unemployed brothers $1 million for concocting this ad. Given its effectiveness, that was money well spent.
Budweiser “Clydesdale dreams big” (2006)
Agency: DDB
It almost seems too easy for Budweiser in this one. There are few people who can’t relate to a youthful overachiever pulling himself up by the yoke (with a little help, of course). Remember the first time you accomplished something you thought was impossible? Remember how that reminded you of Budweiser? Well, maybe not. But you might have treated yourself to a beer. And that beer might have been a Bud.
Budweiser “Sheep streaks” (2006)
Agency: DDB
The concept for this ad stands on the shoulders of Budweiser ads past, throwing a monkey wrench into the classic Clydesdale football game. Add in a cute hairless sheep doing a better streak-job than most human streakers and you’ve got an effective combination of nostalgia and comedy.
Bud Light “Rock, Paper, Scissors” (2007)
Agency: DDB
Bud Light aims at a slightly younger demographic than its more caloric cousin, which tends to go scattershot for all age groups. It’s unclear from this ad why anyone should drink Bud Light over any other light beer, but point is that at least one guy is willing to go to extremes to get one. And if he’s willing to throw a rock, what would you do?
