GOSSIP: Get Ready For A Very Bieber Christmas

Forget the Furby or Tickle Me Elmo — we just found this season’s hottest holiday toy. You knew it was just a matter of time before that mop-topped force of nature known as Justin Bieber reached such a level of critical mass that he spontaneously generated his own doll… er, action figure. Time to stop dreaming and start collecting — music-merchandising company Bravado and toymaker The Bridge Direct have joined forces to launch an exclusive line of Bieber-based collectible dolls, singing dolls, assorted toys and plush doodads just in time for Christmas. The new toy line will include a $17.99 “Collection Figure,” a slightly more awesome “singing figure” — continue to breathe normally — for $27.99, and more budget-priced items like an “In Concert Microphone” that plays two of Justin’s hits along with “cool sound effects” for $14.99 and the cuddly and collectible “Signature Plush” for an allowance-friendly $7.99.

Not surprisingly, both teams are delighted and thrilled at the prospect of cashing in on Bieber Fever: “We are delighted to be working with Jay and his team at The Bridge Direct,” said Bravado CEO Tom Bennett. “We’re thrilled to be working with Bravado,” Bridge President/CEO Jay Foreman lobbed back. These life-changing Bieber products are expected to be available in stores — surprise! — around Dec. 4, just in time for the holidays. For more info, go to www.justinbiebertoys.com.