Victoria’s Secret in Hot Water Over New Ads!

The Bright Young Things campaign ties in with PINK’s Spring Break line – the name given to the Easter Holidays in the U.S., but many have interpreted it to be a sub-brand aimed at those of middle-school age. Knickers featuring glittery slogans such as ‘Call Me’, ‘Wild’ and ‘Feeling Lucky’ form part of the mix alongside brightly coloured hoodies and jersey basics.

Stuart Burgdoerfer, the chief financial officer and executive vice president of Victoria’s Secret brand owner Limited Brands, may have fuelled the belief that Bright Young Things was in fact a new line aimed at a younger audience when he was quoted as saying: “When somebody’s 15 or 16 years old, what do they want to be? They want to be older, and they want to be cool like the girl in college, and that’s part of the magic of what we do at PINK.”