PHOTO: Beyonce For H&M!

As if I didn’t already adore H&M, now I’m like in love with them! Beyonce is now the summer brand model and I’m all in :-) – Reka

“I’ve always liked H&M’s focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind, It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.” – Beyonce

Reported by NY Daily News

Add global fashion model to her resume. Beyoncé, the Grammy-winning singer and supermom to baby Blue Ivy, is the newest face of fast fashion brand H&M.

The Swedish retailer confirmed on Thursday that Beyoncé will appear in ads for its island-inspired summer campaign, shot on the beaches of Nassau in the Bahamas.
The cheap-but-chic collection includes bodycon pieces, sundresses and swimwear, including a tie-dyed bikini.

H&M called the campaign an “epic fantasy” and said Beyoncé’s influence is evident in the designs.
Queen Bey, who announced last month she’s embarking on a four-month “Ms. Carter Show” world tour in April, is a fan of H&M.

She applauded the “fun and affordable fashion” in a statement. Beyoncé will also appear in a commercial for the brand, which will feature one of her new songs, “Standing on the Sun.” The summer line hits H&M stores in May.